How the Numbers Lie

Are you blindly trusting that your social media and marketing initiatives are making an impact? Do you really know what is working? Have you found your social influencer campaigns are no longer effective? Results matter and you can measure and track them. Explore my latest paper, How the Numbers Lie.

In the world of big data and changing social media trends, it is easy to “just do something” to get the word out about your product or service.  But, a few minutes of in-depth analysis can change everything.  What worked yesterday, may not work today.  What worked for your competitor likely won’t work for you.  And, what the marketing strategists are proposing may be completely ineffective at accomplishing your marketing goals.

social mediaLearn how to think like your customer, and, more importantly, how to act like your customer online.  Then, analyze the numbers before launching your next campaign.

Register here to receive a copy of “How the Numbers Lie”.