How Brands Killed the “Mom Bloggers”

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Not the moms, but at least their influence. Ok, strong words. But, seriously, let’s take an honest look at what has happened to the “Mom Blogger” industry over the past couple of years. First, let’s clarify who a “mom blogger” is. The categories and assumptions are complex. If you look at Babble’s list of the […]

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Posts from Mompact

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Read my previous posts at Mompact.com. 12 Attributes of Profitable Products If you have been in the product business for more than a year, you’ve likely discovered that very few products invented by entrepreneurs are profitable. TV shows like Shark Tank and authors promoting “get-rich-on-your-idea” books make it sound glamorous and easy; but, taking a […]

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